Agricultural Marketing

Suggestions for Creating an Agricultural Business Website

Pick a Unique Domain Name

Your website’s domain name is your unique internet “address.” For example, UConn Extension’s domain is www.cahnr.uconn.edu/extension. Check domain availability with a domain search tool.

General Page Guidelines

  • Elements at the top of the page should be large, high contrast, and surrounded by white space to attract attention.

  • Use high-quality images—preferably your own.

Website Design

  • Ensure your site is mobile-friendly. Website layout can change depending on the device, so test it on various screen sizes.

Find a Company to Host Your Website

  • Choosing a web hosting or site-building platform is a crucial step. Select one that suits your business needs and budget.

  • Domain names can often be purchased directly through your hosting platform.

Website Upkeep

  • Keep your content fresh and updated regularly—ideally, with seasonal changes.

  • Remove outdated information to maintain a professional look.

Budget for a Website

  • Domain names and hosting come with annual fees.

  • Options exist across a range of budgets, so plan accordingly.

Website Content Recommendations

About Us Page

  • Use this page to connect with your audience.

  • Include:

    • People behind the business

    • Company history

    • Achievements

    • What makes your business unique

Website Navigation

  • Include a clear navigation menu at the top of each page.

  • Add a footer at the bottom of the page to act as a site map and guide users.

Products Page & E-Commerce

  • List your products with short descriptions and purchasing information.

  • E-commerce functionality (for selling products online) requires additional setup and cost.

Turn Visitors into Customers

  • Include your:

    • Address

    • Phone number

    • Email

    • Business hours

  • Consider adding a contact form for easy communication.

  • Include links to your social media profiles.

The Home Page is the Most Viewed

  • Make a strong first impression.

  • Include your:

    • Logo

    • Motto or tagline

    • Location

    • Summary of your offerings

Additional Information

Visit our farm website article for more best management practices.